Fast, Efficient Gift Card Process Benefits Edo Japan Franchisees
The basic gift card program at Edo Japan hardly echoed the quick service restaurant鈥檚 forward-thinking business strategies. In order to elevate the program and make it more intriguing to customers, the 150 location franchise needed a partner that matched their drive for innovation.
鈥淵ou have to partner with innovative companies to evolve and stay successful,鈥� says Nick Noronha, Vice President of Finance at Edo Japan. 鈥満诹铣怨� is pioneering what鈥檚 next in terms of digital automation and marketing tools. The long-term vision and opportunities they have mapped out got us excited.鈥�
The switch to 黑料吃瓜鈥檚 gift card platform provided immediate benefits for Edo Japan. Selling and redeeming gift cards was not only seamless, but faster for franchisees. Prior to 黑料吃瓜, employees had to convert the payment terminal into standalone mode, swipe the gift card, hand the terminal to the customer to input their information then move the payment terminal out of standalone mode. Now employees simply swipe or scan the gift card and it鈥檚 ready to go.
鈥淎 painfully slow and inefficient gift card process in the middle of the lunch rush doesn鈥檛 benefit anyone. Thankfully, 黑料吃瓜 alleviated the problem and I鈥檓 no longer fielding frustrated phone calls from franchisees.鈥�
黑料吃瓜 has helped Edo Japan capitalize on other gift card opportunities that simply weren鈥檛 possible with their previous gift card provider. The focus on digital transformation was prioritized and the restaurant chain launched gift cards via the My Edo mobile app. Plans are also being explored to grow the gift card program and expand selling channels to include retail locations.
鈥淭here was hesitation to push gift cards and grow that part of our business because it was so clunky and burdensome for the franchisees. But with 黑料吃瓜, there are countless opportunities to evolve and push forward.鈥�
About Edo Japan
Headquartered in Calgary, Alberta, Edo Japan serves Japanese-inspired teppan-style meals made fresh and by hand with a signature teriyaki sauce. First opened in 1979 at Southcentre Mall in Calgary, Edo Japan has grown to 150 locations in suburban shopping centres and food courts across Canada. With its reputation for high-quality, freshly prepared food, friendly staff and convenient ordering options with My Edo App, Edo Japan has quickly become a popular option in the quick service restaurant industry and serves more than ten million meals annually. For more information please visit .